Lead Product Designer
Senior Leadership, PMs, Engineering, Data Science
Fintech
2024-2025
Skills
Mobile UX/UI, Branding
Problem & Concept
Esusu's rent reporting was working well, but to truly scale impact we needed to live inside the platforms renters were already using.
Partnering with ecosystems like Zillow was the answer. This was simple in theory but complex in practice!
How do we enable seamless sign-up and engagement at scale, without compromising what made our core offering so impactful?
+45 pts
Average Credit Score Increase
141k
Total Renters Enrolled With Help of Integration
$1.2 B
Post Deal Startup Evaluation
My Role
Owned end-to-end design for the embedded rent reporting experience spanning discovery, user research, wireframing, prototyping, visual design, and QA
Led cross-functional collaboration with product team and presented prototypes, research findings, and progress updates directly to senior leadership
Partnered with data science and engineering to understand technical complexities and limitations, and QA the user experience
Impact
Embedded Esusu's rent reporting directly into Zillow's ecosystem, creating a seamless cross-platform experience for 228M potential users
Delivered measurable outcomes: 141,000+ renters enrolled, +45 avg. credit score increase, and $30B+ in mortgage access unlocked
Simplified a complex financial product into an accessible, trustworthy experience that addressed a systemic gap for underserved renters nationwide
Conclusion
This embedded rent reporting experience redefined how Esusu could scale impact. We transformed into a seamlessly integrated service within partner ecosystems like Zillow. By removing friction for users and simplifying adoption for clients, it unlocked a more scalable, distribution-driven model for credit building.
Moving forward, the opportunity lies in expanding this integration framework across additional partners while maintaining product integrity, performance, and trust. In doing so, Esusu can continue to broaden access to credit-building tools and deepen its impact for renters everywhere.